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{"id":48,"date":"2020-01-06T09:47:32","date_gmt":"2020-01-06T09:47:32","guid":{"rendered":"https:\/\/loyaltyx.live\/loyalties\/2020\/01\/06\/why-diversification-of-marketing-strategies-is-vital-copy-5\/"},"modified":"2022-05-25T16:23:55","modified_gmt":"2022-05-25T16:23:55","slug":"the-biggest-mistake-you-can-make-when-setting-new-goals","status":"publish","type":"post","link":"https:\/\/www.loyaltyx.live\/el\/the-biggest-mistake-you-can-make-when-setting-new-goals\/","title":{"rendered":"Naming your loyalty program"},"content":{"rendered":"

Don\u2019t get bogged down in complexity. To attract and retain the right customers, keep your loyalty program name simple, easy to understand, marketable and memorable. The name should also stand the test of time: think about where your brand will be in five years, as your audience and brand evolve.\u00a0<\/span><\/p>\n

While your loyalty program might have its own identity, it\u2019s still part of your overall brand structure, and so the link between the two should be obvious. The name of your program should reflect your core business values to resonate with customers.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Don\u2019t get bogged down in complexity. To attract and retain the right customers, keep your loyalty program name simple, easy to understand, marketable and memorable. The name should also stand the test of time: think about where your brand will be in five years, as your audience and brand evolve.\u00a0 While your loyalty program might […]<\/p>\n","protected":false},"author":1,"featured_media":2063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[7,9],"class_list":["post-48","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development","tag-digital","tag-marketing"],"yoast_head":"\nNaming your loyalty program - LoyaltyX software - your loyalty app<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.loyaltyx.live\/el\/the-biggest-mistake-you-can-make-when-setting-new-goals\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naming your loyalty program - LoyaltyX software - your loyalty app\" \/>\n<meta property=\"og:description\" content=\"Don\u2019t get bogged down in complexity. 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