When you\u2019re running a small business, resources can be tight, and it can be difficult to decide where best to invest \u2013 gaining lots of shiny, new customers, or putting the effort in to retain the ones you already have? Focusing on repeat customers pays dividends.\u00a0<\/span><\/p>\r\n

And how do you keep their loyalty? <\/span>Retention through a loyalty program is a large part of the puzzle.<\/span><\/b><\/p>\r\n

75% of customers<\/span><\/b><\/a> say they would switch brands for a better loyalty program. Our own research found that 52% of customers will prioritize the brands where they have existing points and rewards in their accounts. If it wasn\u2019t clear by now, loyal customers are your lifeblood.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

When you\u2019re running a small business, resources can be tight, and it can be difficult to decide where best to invest \u2013 gaining lots of shiny, new customers, or putting the effort in to retain the ones you already have? Focusing on repeat customers pays dividends.\u00a0 And how do you keep their loyalty? Retention through […]<\/p>\n","protected":false},"author":1,"featured_media":2061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[10,12],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphics-design","tag-standard","tag-travel"],"yoast_head":"\n